Ama Roberts to debut new and improved active wear line “DNA apparel” in Spring 2015

Be sure to keep an eye out for the relaunch of the new and improved DNA active wear line.

The new line will be released accompanied by a new campaign titled “What Are You Made Of.”

IMG_5686-finalDesigner Ama Roberts created this line as a way to empower young women to embrace their confidence and promote self-love. DNA is bringing a positive self image to active wear in a big way showing young women that what they are made of is strength, beauty, passion, and much more! Along with the release of the new line, Ama Roberts will also release a web series which will take a comedic look into the ups and downs of starting your own clothing line.

Take a look at DNA’s Press Release below, and make sure to visit the Indiegogo page and participate in the creation of the What Are You Made Of Campaign. #WAYMO

DNA apparel Press Release

Watch the DNA introduction video below and be sure to donate to the Indiegogo Campaign by clicking here.