Now that you know what PR is, and you’ve figured out if it’s right for you the question remains… What’s next?
After you hire a PR professional, you still have work to do, the most important of which is communicating. In order for PR to work communication is the main and most important thing you can do to get the ball rolling. What is it that you’d like to communicate to the public? To other professionals in your field? In order for your PR representative too do their job they need to know directly from you what your desired result is.
Additionally, while your campaign is in progress, you need to be in constant contact with your publicist. One job that your PR professional has is to make sure that you are being consistent, consistently posting your social media, consistently attending events, consistently getting the right message across. So when you attend an event, or update our social media, you want to make sure that you and your publicist have already formulated a plan to make sure that everything appropriately fits within your desired PR outcome.
Here are a few No-Nos when it comes to communication with your Publicist:
DON’T go for weeks at a time without checking in
DON’T post anything controversial without running it by your publicist first
DON’T expect miracles, PR takes time and there’s no magic bullet for public relations
Here are a few Dos when it comes to communicating with your publicist
DO make sure you’re involved in the process
DO make sure you keep your publicist updated on any projects they may be unaware of
DO communicate regularly
Remember, great communication is key to getting the most out of your PR campaign.